Just United
United Colors of Benetton / Mood: Playful, Vibrant, Confident

Let´s explore the world around us, side by side. No matter what shape we take along the way it´s important to stay true, unique and playful. Surrounded by vivid colors and well-known elements of the brand, this project was inspired by the ones who don´t want to surrender; but above all, for those who do not get tired of playing. This encouraged us to créate this beautiful work of packaging for the new fragances of Benetton contrasting the intense coral against a vibrant blue: generating a fun dynamic in which it seems that there are no rules, just being yourself.

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Diagonal 508 3º4º
(08006) Barcelona
T:+34 93 4234690

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info@aktiva.es