Seizing manhood is a matter of taste. We created a foldable packaging for the masculine universe of CH MEN PRIVÉ where we combined the irresistible seduction of the modern man with the classic values of warmth, luxury and wealth, accompanied with a delightful note of whisky and a leathery touch in the surface. To create this packaging we were inspired by the masculinity and minimalism found in a tuxedo, reinforced with golding stamping and textures in order to transmit success, leisure and persuasion. The result? A unique and sensory experience to transcend with charm and affluence.